Project 2025: The Worst Corporate Reorg—Like Never Before!

Elon Musk’s latest scheme to “fix” the government is nothing original. Startup execs have been “moving fast and breaking things” for years—usually leaving others to clean up the wreckage.

Musk’s latest experiment—he calls it DOGE (Demolition Of Government Entities??)—is just another chaotic change project. And anyone with real-world experience knows these rarely go as planned. So let’s not pretend this time will be different.

Leadership matters—ring any bells? Good leaders drive real transformation. Bad ones—especially those suffering from terminal case of Dunning-Kruger syndrome—barrel forward, convinced of their own genius. Which brings us back to Musk. Calling what he’s doing a “strategy” is generous. After a week or so, Musk’s incompetence is glaringly obvious to any professional, but debating this with Musk’s fanboys would be a pointless exercise.

But here’s the biggest RED FLAG. Every project needs a clear goal, shared by its stakeholders, and aligned with the organization’s Purpose. In this case, the supposed Purpose “Make America Great Again” – like most bombastic slogans, is utterly meaningless. Which leads to an unclear project goal, ensuring the project’s disaster. It is highly plausible that the real goal of this project isn’t what we’re being told.

Using this ambiguity, Musk and his band of juvenile flying monkeys are now applying his branded ‘chainsaw strategy’ to the U.S. government, drawing on a precedent of his own making—Twitter’s transformation into X. Unless you’re in Musk’s inner circle, you won’t call that “change project” a success. Sure, the logo changed, moderation was relaxed (as long as the content aligns with Musk’s questionable worldview), and the subscription model shifted. But X is still bleeding money, advertisers and users, and its market value—while conveniently hidden—is clearly nowhere near what Musk paid in 2022. Unless, of course, it was never about business per se, but just another piece in Musk’s global Monopoly game, with the new logo serving as a quiet tribute to a certain historical symbolism that he finds appealing (now we know).

Boeing is another well-known example of “chainsaw strategy” gone terminal. Remember the deadly crashes? The infamous flying door? Their leadership’s obsession with “LEAN” principles and eliminating “waste” led to actual waste—of human lives.

Granted, Boeing operates in a slow-moving, highly regulated industry. A bad software update might crash your app—cost-cutting here crashes planes. It is not a coincidence that the “move fast and break things” philosophy came to prominence at Facebook during its rapid growth. But such dangerous approach may never be considered by NASA. In regulated industries, the consequences of cost-cutting aren’t measured in disappointed users but in body bags.

At the root of it all: the cult of “shareholder value,” where people are just “resources”—optimized, discarded, and sacrificed. Things get particularly ugly when the only tool they know is a chainsaw: everything looks like deadwood—including democratic institutions that took generations to build. Sound familiar? Because this is exactly what’s happening in the U.S. government right now.

The “change project” initiated by Trump and now project-managed by Musk isn’t just a corporate experiment. It won’t stop at eliminating government “wasteful spending” and “idiotic projects,” as today’s Trump acolytes describe it. This “project” will scale up and affect everyone. There’s no “opt-out” option. If you think Twitter’s transformation into X was an upgrade, if you believe replacing a blue bird with a white-on-black homage to fascist aesthetics represented progress, congratulations: you’re the target audience for their “New Order” government, designed to maximize their personal ROI at democracy’s expense.

Sober up: history shows these “transformation projects” come with astronomical costs. Germany spent at least two generations recovering from Hitler’s 1933 reorg (whose scope and slogans bear uncomfortable similarities to today’s MAGA worldview). Russia’s “Great Revolution” and subsequent Communist “transformation” produced similar returns on human capital. The body count? Let’s just say it exceeded all KPIs.

Now, the world’s largest economy is embarking on its own grand transformation initiative. If this change project isn’t terminated early, its final cost will make previous failures look like rounding errors. Best-case scenario, it will take generations to undo the damage. Worst case? Even the masterminds behind it won’t be around to see the outcome. No wonder Musk is preparing his means to move to Mars. But with the enthusiasm and speed of DOGE, he won’t have enough time to prepare his celestial escape.

Think. And if you still disagree, don’t argue with me—take it up with your new Führer. Make your Purpose clear!

There’s still time to RESIST. But history tells us time is running out.